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October 2016

Print to Click Part 2 – Direct Mail Ideas to Boost Online Sales

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Last month, we explored industry statistics relating to how direct mail helps drive online purchasing behavior. Now that you’re equipped with knowledge, here’s a collection of ideas you can start implementing right away to improve online response rates through the power of targeted direct mail marketing.

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The Most Interesting Offers in the World!

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

In the kingdom of direct mail, the offer reigns king. Your marketing strategy — whether print, digital, or both — may not always include special offers or promotions, but when it does, look to these creative marketing campaigns for inspiration. For this edition of The Most Interesting Offers in the World!, we’ll take a closer look at what works best for birthday promotions.

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Carl Richards
Riverdale Art Center