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December 2016

8 Proven B2B Sales Lead Generation Methods

Mac McIntosh

Are you actively doing everything you can to cultivate new clients and boost sales? Expert in business-to-business lead generation, Mac McIntosh gives real, must-know advice on the various methods marketers and business owners can use to capture and keep new customers.

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Choosing Color in Direct Mail Design: Red Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a dive into the fascinating psychology behind color: red edition.

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Deadlines for Your Last-Minute Holiday Campaign

The Modern Marketing Team

We understand that not everyone plans ahead. So, please hear our message of hope. Even if you have entered December with no plan, you can still pull together a successful campaign as long as you have a concept, move swiftly, and follow our recommended steps and production timelines.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann