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January 2017

Why New Movers are Excellent Direct Mail Prospects

Alanna Vincent, Marketing Product Manager, Modern Postcard

Did you know that on average, consumers spend more than $9,000 on purchases within the first few months following a move (Avrick Direct)? Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer product or service offer.

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USPS News: 2017 Postage Rate Changes Set for January 22

Marc Ortiz, Mailing Data Manager, Modern Postcard

Less than one year after the USPS® announced a rare postage decrease, the direct mail industry has been informed of new postage rate changes that will take effect on January 22, 2017.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann