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March 2017

Cracking the Code: How Direct Marketing and Escape Room Adventures Relate

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear readers.

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Key Findings from the DMA 2016 Statistical Fact Book

Jessica Biondo, Marketing Communications Manager, Modern Postcard

The Data & Marketing Association’s Statistical Fact Book keeps a close watch on the industry every year. It contains over 300 pages of insights, and we’ve broken out some of the best takeaways for your business to learn from.

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We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
Modern Store Equipment