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May 2017

Choosing Color in Direct Mail Design: Purple Edition

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design. That’s why choosing the right mix of fonts and color treatments play an important role in the overall response and success of your direct mail campaigns.

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5 Summer Print Promotions to Spark New Business

Modern Postcard

As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months. That’s a big opportunity for all types of businesses.

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We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
Modern Store Equipment