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June 2017

Direct Mail Design: Simplicity is the Ultimate Sophistication

Sven Johnson, Senior Graphic Designer, Modern Postcard

Creating a postcard mailer can seem complicated, but it need not be. Leonardo Da Vinci is often credited with the saying “Simplicity is the ultimate sophistication.” Translated to English and 500 years later, was he referring to his work as an engineer, inventor, scientist, architect or artist? I would think all of the above.

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Are Your Customers Happy? 4 Tips to Launch Effective Surveys

Alanna Vincent, Marketing Product Manager, Modern Postcard

Client satisfaction surveys are a necessary tool to keep a pulse on clients’ impressions of your company. Without their input and ratings, you are basically flying blind. Even for the most self-aware businesses, gathering feedback can be the best way to quantify and prioritize improvement projects.

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We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
Modern Store Equipment