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August 2017

USPS Alert for Customers Affected by Hurricane Harvey

Modern Postcard

U.S. Postal Service has been temporarily suspended in the Houston area and beyond due to Hurricane Harvey. Possible delays to shipped orders in impacted regions may also occur. Below are the latest updates, and Modern Postcard will continue to monitor USPS® and UPS® news related to the storm.

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Choosing Color in Direct Mail Design: Blue Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for every direct mail campaign you launch, plus any coordinated digital advertising. Let’s take a dive into the deeper meanings of the color blue and its many marketing-related benefits.

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Focus Your Direct Response Marketing for Lower Costs and Higher Response

Mac McIntosh

The complaint is a common one among business-to-business companies that depend on direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and direct mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my mailings?”

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann