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Mailing Services

Choosing Color in Direct Mail Design: Red Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a dive into the fascinating psychology behind color: red edition.

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Print to Click Part 2 – Direct Mail Ideas to Boost Online Sales

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Last month, we explored industry statistics relating to how direct mail helps drive online purchasing behavior. Now that you’re equipped with knowledge, here’s a collection of ideas you can start implementing right away to improve online response rates through the power of targeted direct mail marketing.

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The Most Interesting Offers in the World!

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

In the kingdom of direct mail, the offer reigns king. Your marketing strategy — whether print, digital, or both — may not always include special offers or promotions, but when it does, look to these creative marketing campaigns for inspiration. For this edition of The Most Interesting Offers in the World!, we’ll take a closer look at what works best for birthday promotions.

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5 Tips to Solve Scary Customer Service Scenarios

Jessica Biondo, Marketing Communications, Modern Postcard

Whether your business deals in B2B or B2C, you likely have customers. If you have customers, you’re bound to come across someone who’s unhappy about something — even if your company is known for quality products and stellar service. In the spirit of Halloween, we understand some customer service situations can be frightening for those on the front lines, taking the calls and emails.

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Trade Show Exhibiting: Don't Just Show Up, Speak Up!

Jeanine Norlin, Marketing Program Manager, Modern Postcard

You’ve decided to exhibit at a trade show. It probably wasn’t an easy decision to make because of the costs involved, but the show meets your business goals so you’re taking the plunge. Gone are the days where you could just reserve a booth, wear your best smile and wait for hordes of buyers to walk up and do business with you.

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