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Marketing

Direct Mail Design: Simplicity is the Ultimate Sophistication

Sven Johnson, Senior Graphic Designer, Modern Postcard

Creating a postcard mailer can seem complicated, but it need not be. Leonardo Da Vinci is often credited with the saying “Simplicity is the ultimate sophistication.” Translated to English and 500 years later, was he referring to his work as an engineer, inventor, scientist, architect or artist? I would think all of the above.

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Are Your Customers Happy? 4 Tips to Launch Effective Surveys

Alanna Vincent, Marketing Product Manager, Modern Postcard

Client satisfaction surveys are a necessary tool to keep a pulse on clients’ impressions of your company. Without their input and ratings, you are basically flying blind. Even for the most self-aware businesses, gathering feedback can be the best way to quantify and prioritize improvement projects.

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Choosing Color in Direct Mail Design: Purple Edition

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design. That’s why choosing the right mix of fonts and color treatments play an important role in the overall response and success of your direct mail campaigns.

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5 Summer Print Promotions to Spark New Business

Modern Postcard

As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months. That’s a big opportunity for all types of businesses.

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Direct Mail is “On Fleek” with Millennials

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

Numerous studies show that direct mail advertising to millennials is extremely effective. Sure, it seems counterintuitive that a generation who grew up on all things digital would be best influenced by print media, but never judge a book by its cover.

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I am busy... and my clients count on me to make the right decisions for their projects. I know I'm going to get the best... and I know it's going to happen when I want it and how I want it.
Ralph Barnes
Designer