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ROI

Postcards, Self-Mailers or Letters – What Gets The Best Response? An Age-Old Question With a Younger-Age Answer!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a direct mail program, second only to the list in influencing the outcome of a program.

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Direct Mail – It Works. Use It!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

As the owner or manager of a small or mid-size business, you constantly strive to grow your business and increase profitability. Often, your key challenge is simply bringing new customers in the door. Whether you’re a restaurant, dentist, CPA, tree-trimming service or yoga instructor, the name of the game is getting new customers!

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Improving Direct Mail ROI

Here are some tips on improving direct mail ROI from veteran marketer Alan Rosenspan.

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5 Benefits of Using Direct Mail Postcards

Steve Cuno, Response Agency

Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But as factories arose, the attendant pollution began killing off lichens and blackening trees. Against this changed background, peppered moths with dark coloring suddenly flourished.

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An oldie but goodie – Coupons!

Fred Hernandez, Director of Marketing, Modern Postcard

Given the recent struggles of the economy it’s no surprise that the popularity of coupons is through the roof. For marketers, the question is often not whether to use coupons in their promotions but how to best deliver them.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA