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USPS News: 2017 Postage Rate Changes Set for January 22

Marc Ortiz, Mailing Data Manager, Modern Postcard

Less than one year after the USPS® announced a rare postage decrease, the direct mail industry has been informed of new postage rate changes that will take effect on January 22, 2017.

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8 Proven B2B Sales Lead Generation Methods

Mac McIntosh

Are you actively doing everything you can to cultivate new clients and boost sales? Expert in business-to-business lead generation, Mac McIntosh gives real, must-know advice on the various methods marketers and business owners can use to capture and keep new customers.

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Choosing Color in Direct Mail Design: Red Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a dive into the fascinating psychology behind color: red edition.

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Deadlines for Your Last-Minute Holiday Campaign

The Modern Marketing Team

We understand that not everyone plans ahead. So, please hear our message of hope. Even if you have entered December with no plan, you can still pull together a successful campaign as long as you have a concept, move swiftly, and follow our recommended steps and production timelines.

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Client Gifting: 7 Savvy Tips to Help You Choose Wisely

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When we think of November and giving thanks, our minds often create a scenario filled with gloopy green bean casserole, loads of pumpkin pie and a table filled with crazy-yet-lovable relatives.

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Modern Postcard works as hard as we do to make sure we look good in front of our customers every time we mail.
Hattie Bryant
Small Business School