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Choosing Color in Direct Mail Design: Red Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a dive into the fascinating psychology behind color: red edition.

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Deadlines for Your Last-Minute Holiday Campaign

The Modern Marketing Team

We understand that not everyone plans ahead. So, please hear our message of hope. Even if you have entered December with no plan, you can still pull together a successful campaign as long as you have a concept, move swiftly, and follow our recommended steps and production timelines.

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Client Gifting: 7 Savvy Tips to Help You Choose Wisely

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When we think of November and giving thanks, our minds often create a scenario filled with gloopy green bean casserole, loads of pumpkin pie and a table filled with crazy-yet-lovable relatives.

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Customer Spotlight: The Mannik & Smith Group, Inc.

The Modern Marketing Team

Recent winner of an SMPS Marketing Communications Award for direct mail, The Mannik & Smith Group, Inc. is based out of Maumee, Ohio and provides multi-disciplined consulting services in the architectural, engineering and construction (A/E/C) industry.

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Print to Click Part 2 – Direct Mail Ideas to Boost Online Sales

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Last month, we explored industry statistics relating to how direct mail helps drive online purchasing behavior. Now that you’re equipped with knowledge, here’s a collection of ideas you can start implementing right away to improve online response rates through the power of targeted direct mail marketing.

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I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi
Illustrator