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The ABCs of Direct Mail Marketing
By Alanna Vincent

Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven't integrated direct mail into your marketing mix, now is a great time to graduate to the next level – that is, if you want to drive new business!

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16 Proven Techniques for Better Sales Lead Generation with Print Advertising
By Mac McIntosh
16 Proven Techniques for Better Sales  Lead Generation with Print Advertising

Creating print ads may seem like a simple branding activity or creative process, but leaving out vital message, image and offer strategies means you are shutting out qualified prospects. Expert in B2B lead generation, Mac McIntosh gives real, must-know advice in making print advertising work hard for your business.

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Customer Spotlight: Amped Marketing
By Jessica Biondo

Based in Tucson, Arizona, Amped Marketing is a multi-disciplinary advertising and design studio. Simply by viewing their website and branding, you will see the team’s futuristic level of design, creativity and wicked sense of humor. Learn how they recently used Modern Postcard booklets to promote their agency.

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Get Smart

Modern’s next Direct Mail Crash Course will take place in Carlsbad on March 23. Don’t miss out on learning smart direct marketing tactics from our in-house expert. RSVP and attend our DMCC and you’ll earn free registration and $250 worth of free printing. That’s a win-win for your business.

RSVP

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*Limited to one order per offer code, per customer. Cannot be combined with any other offer or discount including Rewards Program discounts. Discount applied to base print pricing on 14pt. premium card stock products only. Excludes reprint orders, mailing services, list services, postage, production upgrades, shipping, custom products, booklets, 100lb products and digital print orders. Order must be placed by 3/18/16 and offer code must be presented when order is placed and job number issued. Cannot be used on orders already in-house. Offer not valid on simplecard.com, Upload & Go, or Iris Group orders. Subject to change without notice. Other restrictions may apply. Offer expires 3/18/16.

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