MP News April 2016
Direct Marketing News and Tips Delivered to You!
USPS News: Our 2 Cents on Sunday’s Postage Decrease
By Marc Ortiz

On April 10, the US experienced a historic event that hasn’t happened for nearly 100 years: the postage rate for a 1oz letter dropped for the first time since 1919! At that time in history, mail was still being delivered by horses in some areas and air transport for mail was brand new.

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Major League Marketing for Your Start-Up
By Jeanine Norlin
Major League Marketing  for Your Start-Up

Wouldn’t it be great if the “build it and they will come” theory was true for new businesses? But unless you’re Kevin Costner creating a field of dreams, you need marketing collateral to help spread the word. While a website, of course, is your leadoff hitter, printed promotional materials are equally as important for building your new brand.

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Geek Out for National Postcard Week
By Jessica Biondo

It's no surprise we stand united as postcard admirers, which is why we’re letting you know National Postcard Week is coming soon. Commencing May 1-7, this unique week celebrates postcard factoids and collectibles. You’re invited to geek out with us as we uncover the history of the postcard. Don’t be square, it’s more fascinating than you think.

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Next Stop: Chicago

Modern's Direct Mail Crash Course is going on the road, stopping in Chicago on May 19. Chicago-area business leaders and marketers are invited to learn smart direct marketing tactics from our in-house expert. RSVP and attend our DMCC to earn free registration and $250 worth of free printing. That's a win-win for your business.

RSVP

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*Cannot be combined with any other offer or discount including Rewards Program discounts. Discount applied to base print pricing on 14pt. premium card stock products only. Excludes reprint orders, mailing services, list services, postage, production upgrades, shipping, custom products, booklets, 100lb products and digital print orders. Order must be placed by 4/22/16 and offer code must be presented when order is placed and job number issued. Cannot be used on orders already in-house. Offer not valid on simplecard.com, Upload & Go, or Iris Group orders. Subject to change without notice. Other restrictions may apply. Offer expires 4/22/16.

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