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Choosing Color in Direct Mail Design: Blue Edition
By Jessica Biondo
In the next edition of our popular design series, learn how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Let’s take a dive into the deeper meanings of the color blue and its many marketing-related benefits.
Focus Your Direct Response Marketing for Lower Costs and Higher Response
By Mac McIntosh
The complaint is a common one among business-to-business companies that depend on direct response marketing: "I’m sick of spending a fortune to send out thousands of full-color catalogs and direct mail pieces only to get a measly 1% response rate. How can I cut costs and find practical ways to get my target market to respond to my mailings?"
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