800.959.8365

Direct Mail Crash Course

 

Sales down? Budget cutbacks? Is it make or break time for your business? This comprehensive course covers all the fundamentals of economy-proof direct mail campaigns. Presenter and marketing expert Keith Goodman will talk you through each step, from targeting your ideal prospects using the right lists to writing copy that sells and maximizes your ROI. In this 50-minute session, you’ll learn what it takes to create a postcard that generates a higher response rate and increases revenue. You’ll learn how to:

  • Get better results with ideas you can implement right away
  • Drive response rates when you zero-in on the right market
  • Boost profitability by writing irresistible messages and offers
  • Increase returns by gauging the results of each campaign
We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
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