Improved Mail Delivery for Increased ROI


The follow-up to our Mailing Fundamentals webinar, this session delves deeper and helps you discover ways to optimize campaigns for a greater return on investment. This webinar lays the foundation for boosting deliverability while reducing overall postage and mailing costs by ensuring that your direct mail is delivered accurately and on time. This session covers:

  • Finding the “money wasters” in your mailing list
  • Address hygiene – what it is and why it’s important
  • Improving mail deliverability with “complete” addresses
  • Tools for ensuring complete addresses
  • Keeping up with your customers that have moved
  • Move updating tools and services
  • Plus! Intelligent Mail – how it impacts deliverability
Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation