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August 2017

USPS Alert for Customers Affected by Hurricane Harvey

Modern Postcard

U.S. Postal Service has been temporarily suspended in the Houston area and beyond due to Hurricane Harvey. Possible delays to shipped orders in impacted regions may also occur. Below are the latest updates, and Modern Postcard will continue to monitor USPS® and UPS® news related to the storm.

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Choosing Color in Direct Mail Design: Blue Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for every direct mail campaign you launch, plus any coordinated digital advertising. Let’s take a dive into the deeper meanings of the color blue and its many marketing-related benefits.

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Focus Your Direct Response Marketing for Lower Costs and Higher Response

Mac McIntosh

The complaint is a common one among business-to-business companies that depend on direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and direct mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my mailings?”

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics