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January 2018

Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s marketplace requires an assortment of advertising messages before taking action. However, it poses a measurability challenge for businesses: how do we attribute revenue when we have so many different marketing programs in play?

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Modern’s Q1 Seasonal Calendar: Your Go-To Source for Holiday Promo Ideas

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Marketing never ends when there are 365 days per year and thousands of ideas for holiday-themed campaigns, promotions and special offers to rake in a profit for your business. To help, we've created a handy (and free) downloadable PDF with plenty of seasonal celebrations specific to Q1 2018, so you can keep new sales rolling in, month after month. Note: you will find the download link near the end of this article.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA