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March 2018

Choosing Color in Direct Mail Design: Green Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the shade of money, luck and momentum. Learn why this underestimated pigment can help customers and prospects give your business the green light.

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Overlooked and Underrated: The Bonus Benefits of Direct Mail Advertising

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

Direct mail certainly is not lacking in the rewards category. We all know that with each campaign, we’re using a marketing tactic that’s not only proven to yield the highest ROI of any advertising channel, but allows for highly-effective, cost-efficient targeting. At the conclusion of a campaign, I often fixate exclusively on the impressive response rates that a mailer produces – but over time, it’s easy to forget about the variety of secondary advantages produced by direct mail. So for those who need a little reminding, here are a few of the overlooked – but praiseworthy – benefits that we marketers enjoy from direct mail:

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Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation