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May 2018

Variable Data Printing: The Data You Use Can Make or Break Your Campaigns

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Using Variable Data Printing (VDP) for your direct mail campaigns allows you to customize each piece during a single print run. Unique text and images can be displayed on each card, creating pieces that are specifically relevant to the end recipient. To do this effectively, you need to start with accurate data to use for personalization, such as first name, company name, location and more. Without clean, usable data, your VDP mailing will not be set up for success.

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Let’s Celebrate National Postcard Week!

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Clearly by our name, we specialize in modern postcard campaigns. However, centuries before our business and direct mail marketing even existed, the printed postcard left its mark with a fascinating history worth honoring. National Postcard Week (May 6-12) is not likely marked on your calendar, but today, we’re here to tell you all about it and celebrate this early form of communication. PS: we’re also offering you a fun freebie to commemorate the occasion! Learn more near the end of this article.

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Modern Postcard’s project submission and tracking tools, staff responsiveness and quality of the final product all exceeded our expectations. And the timeline was significantly shorter than if we had kept the project in-house.
Dilpreet Jammu
CEO, Convergent Communication Technologies