Modern Postcard: MPNEWS
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5 Summer Print Promotions to Spark New Business

By Modern Postcard

As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months. That’s a big opportunity for all types of businesses.

Choosing Color in Direct Mail Design: Purple Edition

By Wendy Batara

While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design. That’s why choosing the right mix of fonts and color treatments plays an important role in the overall response and success of your direct mail campaigns.


May 7-13 is National Postcard Week. Uncover the history of the postcard in the FREE PDF below. Don’t be square, it’s more fascinating than you think.


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