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Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s marketplace requires an assortment of advertising messages before taking action. However, it poses a measurability challenge for businesses: how do we attribute revenue when we have so many different marketing programs in play?

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Modern’s Q1 Seasonal Calendar: Your Go-To Source for Holiday Promo Ideas

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Marketing never ends when there are 365 days per year and thousands of ideas for holiday-themed campaigns, promotions and special offers to rake in a profit for your business. To help, we've created a handy (and free) downloadable PDF with plenty of seasonal celebrations specific to Q1 2018, so you can keep new sales rolling in, month after month. Note: you will find the download link near the end of this article.

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Customer Spotlight: Every Home Needs a Little oomph

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Made entirely in the USA, oomph’s collection of custom-made home furnishings and accessories are strikingly fresh and modern. Learn more about this incredibly visual brand, and how they put Modern’s products and services to work for their business.

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Last Chance! A Procrastinator’s Guide to 2017 Holiday Marketing Deadlines

Jessica Biondo, Marketing Communications Manager, Modern Postcard

It’s nearing mid-December and you’re scrambling for ideas to launch your holiday marketing campaign. If this scenario sounds like your current state of business affairs, Modern Postcard has a message of hope. There are still a few remaining options to promote your business during the heavy spending season, as long as you move swiftly and adhere to our recommended ideas and production guidelines below.

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Holiday Trends to Empower Your Marketing Decisions

Jessica Biondo, Marketing Communications Manager, Modern Postcard

November is a crucial month for marketers because the holiday season is in full swing, but there’s still some wiggle room to develop strong campaigns and promotional pushes before the New Year. Industry research on how, why and when today’s consumers choose to open their wallets during the heaviest spending season can help your business market smarter and spend more wisely. We’ve included some of the latest seasonal marketing trends and statistics to keep you informed and empowered as you launch your holiday campaigns.

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Everyone I spoke to at Modern Postcard was friendly and had all the information I needed. Then the postcard arrived and it was perfect!
Lisa Desimini
Author and Illustrator