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A successful direct mail campaign starts with utilizing a mailing list that reaches the right consumers. If you want to start things off with your best foot forward, there are 8 vital questions you need to ask yourself before getting started.
Are you targeting all the businesses in your market area, or just certain types? Does your product or service best apply to businesses of a certain size? These are examples of good questions to keep in mind when building a business to business list. Modern Postcard presents some ideas to help you compile a better, more targeted list.




