MP News August 2016
Modern Postcard News
Choosing Color in Direct Mail Design: Orange Edition
By Jessica Biondo

When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you visually get your message across when words may take too long? Here’s a look at the fascinating psychology behind color: orange edition.

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The Craftspeople of Modern Postcard
By Alanna Vincent
The Craftspeople of Modern Postcard

It's an interesting parallel that San Diego is to craft beer as Modern Postcard is to craft marketing. While our direct mail solutions are not quite as tasty as local breweries’ hoppy concoctions, like them, we take great pride in what separates us from the competition: our in-house craftspeople put much thought, attention to detail and care into their respective trades.

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Ten Internet Marketing Ideas
By Mac McIntosh

Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down 10 quick and effective changes you can make today to improve the user experience of your website.

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Get three times the savings with Modern’s triple-services discount. Mail a last minute summer sales promotion or start on your fall marketing to drive seasonal business. Whatever your promotional needs are, you’ll get 15% Off Print, List and Mail services on every order.

Don’t miss out! Order today through August 19.

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Free Seminar in
San Diego


There’s still time to RSVP for this month’s Direct Mail Crash Course at our Carlsbad headquarters on August 24. Local business leaders and marketers are invited to learn smart direct marketing tactics from our in-house expert. RSVP and attend our free seminar to also earn $250 worth of free printing. That’s a win-win for your business!

RSVP

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