Increase Sales and Get New Customers - Direct Mail Crash Course

The Direct Mail Crash Course

Presented by Modern Postcard and the U.S. Postal Service

Learn the secret to acquiring new customers while keeping existing ones using the most effective way to market your business. This information-packed, half-day seminar will show you how to create highly effective direct mail advertising campaigns that can help you start earning more revenue now! Our distinguished panel of industry experts have years of direct mail experience and look forward to guiding you through this unique and powerful seminar.

What You'll Learn:

Insightful direct mail information

• Why you should use direct mail – the numbers, benefits and expectations
• Design a business marketing plan that will turn expectations into revenue
• Write compelling copy that targets your recipients and maximizes response
• Using offers and a call-to-action that will increase your conversion rates and ROI
• Testing and tracking your DM successes for increasingly effective campaigns

Understanding list opportunities

• Identifying the right prospects
• How to enrich your own customer base for better results
• How analytics can help target prospects most likely to do business with you
• Choosing from more than 40,000 available lists to get the best response rate

Improving Mail Delivery and Reducing Postage Costs

• Maximizing on-time mail delivery through effective address hygiene
• Identifying the “money wasters” in your mailing lists
• Taking advantage of all available postage discounts for your mailings
• Using drop shipping to enhance delivery and cut costs on every mailing
• Tracking your mail through the mail stream with Intelligent Mail Bar CodeTM

Bonus! – Also featured is a special presentation from the US Postal Service that will give you insight into what the US Postal Service can do to help you with your mailing and shipping needs.

Who Should Attend the Direct Mail Crash Course?

An intensive look into all things direct mail, this seminar has something for everyone. So whether you own a small business or work for a larger company, you’ll discover tactics that you can put to work right away. If you’re a one-person marketing machine or manage a corporate marketing department, you’ll walk away with great ideas that will transform your next campaign into a money-maker. And whether you’re new to direct mail or a seasoned pro, you’ll learn the latest techniques direct from the experts.

	Keith Goodman Keith Goodman, a 20-year veteran of direct mail marketing, has helped companies such as IBM, Hughes, Avery and Amway increase the profitability of their direct mail programs. He's spoken at hundreds of seminars and conferences around the country, helping thousands of people get better results and greater ROI for their marketing dollars.
	Dan Anglin With 10 years of list industry experience, Dan Anglin has worked with big and small mailers alike, from your local pizza shop to Fortune 500 firms such as Microsoft, AOL and Time Warner. An expert in the field, he's led classes on list services for the US Postal Service Direct Mail Certification Course. During this session, Dan will pass along some of his insight and expertise to help you find the right list to effectively market your product or service.
	Arnie Cohen With over 23 years of experience, Arnie Cohen's knowledge of the US Postal Service has helped businesses of all sizes effectively execute their mailings. He is now actively involved in the implementation of the new Postal Service Intelligent Mail Bar Code™ technology that will allow users to track their mail in real time. Arnie maintains a leadership role in both national and local mailing industry organizations.

*Attend and receive a gift certificate for $250 off your direct mail campaign. Discount applied to base printing prices only; does not apply to postage. Cannot be used on orders already in-house. Source code must be presented at time the order is placed and job number issued. Order must be placed between 3/2/10 and 9/30/10. Offer valid on Modern Postcard orders only (not valid on simplecard.com orders). Subject to change without notice. Other restrictions may apply.