ONE Powerful Seminar
MANY Convenient Locations

Registration is FREE. Seating is limited!
Includes continental breakfast and lunch.


This dynamic and interactive learning opportunity will show you
how to ensure the success of every direct mail campaign


  • Turn expectations into revenue by starting with a smart business marketing plan.
  • Write compelling copy that demands attention and maximizes your response.
  • Create calls-to-action and offers that increase conversion and ROI in your campaigns.
  • Test, track and tweak to increase direct mail effectiveness and success.

Understand list opportunities

  • Enrich your own customer database for moneymaking results.
  • Target prospects most likely to bring in business using advanced analytics.
  • Boost response by finding the ideal list from over 60,000 lists on the market.

Boost delivery, reduce costs

  • Increase mail delivery with proper list suppression and cleaning.
  • Cut costs and enhance delivery on every mailing using drop shipping.
  • Track your mailers in real-time with an Intelligent Mail Bar Code.


  • Mix cross-channel solutions seamlessly by uniting direct mail with online media at scale.
  • Utilize email, targeted online display, short codes, QR codes and more to improve ROI.
  • Include data-driven VDP and PURLs in your direct mail to increase relevance and response.

Meet Your Direct Mail Expert

Keith Goodman
With over 20 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He partners with clients such as Ancestry, Phillips-Van Heusen, Seamless and Time Warner to create customized, results-oriented direct mail solutions that drive new business.


When you come to the Direct Mail Crash Course, you’ll not only receive a wealth of expert
knowledge, but
$250 to use on your next direct mail campaign with Modern Postcard.
That’s right, no minimum purchase required and no strings attached.


9:30 am – 10:00 am
Registration Open
Welcome Coffee & Pastries

10:00 am – Noon
General Session I

Noon – 12:30 pm
Complimentary Lunch with Q&A

12:30 pm – 2:30 pm
General Session II


For more information call: 800.406.1705

What People Are Saying

  • This was a fantastic event. Keith answered every question, was easy to understand and did a fantastic job explaining the information. (And the food was AMAZING—more than we were expecting, especially for a free seminar.) If you got an invitation but didn’t attend, you absolutely missed out on so many great things!

    Amanda Lee, Internet Marketing Coordinator, Partnership With Native Americans
  • As a seasoned digital marketer, the seminar content impressed me greatly. Many of these conferences are 90% vendor advertising, 10% content, but yours was almost all content. I love how much direct mail is evolving—with IP matches and such. We will definitely be reaching out to Modern for our
    future needs.

    Deb DeFanti, Sr Director Marketing & Customer Service, Paper Culture
  • The seminar is a real eye-opener into the world of direct marketing.

    Arnold Adlin, Consultant, Gray Matters NYC
  • This seminar is exactly what it says it is: A great direct marketing crash course! Even though I have previous experience in direct mail, I learned a lot from Keith’s presentation.

    Jeff Rinker, Creative Director, Assured Automation
  • Keith Goodman delivered the seminar in a way that had me engaged the entire time. It was very informative—with a good dose of humor. One of best presentations I've attended in a long time.

    Sylvia Hoke, Photographer, Sylvie Hoke Photography
  • The seminar was fabulous! Not only did it reinforce many of the principles I’ve embraced over the past 18 years, it also introduced me to aspects of direct marketing that I never knew existed. If you think you already know it, please think again.

    Stephen Schmidt,  Marketing Manager, Time Warner Cable
  • Keith is a stellar presenter! He maintains his enthusiasm and our interest throughout the entire seminar. His information is on target. I left the seminar better informed, full of useful ideas.

    Ann Fishman, President, Generational Targeted Marketing, LLC
  • I’m so thankful and truly appreciate all Modern Postcard has done to teach me about direct mail! My first campaign was in 2002 for a vacation rental company. Thanks to Modern’s help and a phenomenal response rate, I was bit by the direct marketing bug!

    Andrew Jackson, Director of Marketing, 88.7 The Bridge
  • Excellent seminar. It was relevant, thorough and engaging. I left the event with a wealth of creative ideas for engaging consumers.

    Karen Covington, Marketing Manager, National University
  • Everything you should know before undertaking a direct mail campaign is provided in this crash course. I learned a lot and felt it was well worth my time.

    Valerie Camarda, Marketing Director, Marketing Sense
  • Loved it all. I can't wait to begin implementing the ideas that were shared!

    Karen Gonzalez, Product Marketing Manager, CPP Inc.
  • This event was a no-brainer - two free meals, $250 in free printing AND free education from a Modern Postcard VP? Yes, please!

    Bria Brenizer, Marketing Manager, Deja & Co. Exquisite Jewels
  • Keith's confidence and experience in direct mail are impressive, but his frank and practical approach made the material compelling. He doesn't present a glossy sales pitch. It's more like an honest report from the field.

    Rex Heftmann, Graphics Consultant, REXprints