800.959.8365

Tracking

Track Direct Mail performance to meet your goals.

Continual direct mail measurement is the key to effective learning and achieving your business goals. Direct mail is measured by delivery, response and ultimately, conversion. Take a deeper dive to learn more.


Modern Postcard tracks and verifies the delivery of your mail.
Download sample mail deliverability report
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Mail Tracking

Contact an Expert

Best Direct Mail tracking methods:

  • Profitability Tool — measure, plan and evaluate. Download now
  • Unique 800 numbers — set-up for each campaign
  • Match-back report — cross-reference your mailing list against responses
  • Unique landing page — create and measure using Google Analytics
  • Coupon or offer code — count how many are redeemed in-store or online
  • List management — make updates and improvements based on responses

Call a Direct Mail expert now at 800.959.8365

Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation