Modern Enhancement Program (MEP)

Boost response with more relevant direct mail

Supercharge your next mailing to customers and prospects by using detailed demographic information to create more relevant communications. It’s the ultimate way to connect effectively and get results.

Through the Modern Enhancement Program, you provide us with the name/company name, address, city, state and zip code of every customer and prospect on your existing list. Our experts will then add a wealth of granular, demographic details that you can use in all of your campaigns.

For residential based lists, popular demographics include:

  • Age
  • Income
  • Homeownership
  • Gender
  • Length of Residence
  • Marital Status
  • Occupation
  • Much, much more!

For business to business lists, you can add the following:

  • SIC Code and Description
  • Employee Size
  • Annual Sales
  • Years in Business
  • Telephone Numbers

This program is also ideal for Variable Data Printing (VDP) campaigns. The demographic details can easily be used to create fully personalized direct mail pieces that look as if they’ve been individually printed for each recipient. Feel free to ask us how.

MEP Business Data Append Services  (Click to Expand)
      Description Price per Thousand
      1 Field $70
      2+ Fields $100
  Minimum Order $600.00
  Cottage Indicator (home based business)  
  Employee Size Actual  
  Employee Size Range  
  Estimated Number of Computers on Site  
  Estimated Number of Square Feet  
  Franchise Code Indicator  
  Import/Export Indicator  
  Legal Status  
  Manufacturing Indicator  
  Minority Owned Business Indicator  
  Non Profit Indicator  
  Own/Rent Building Indicator  
  Public/Private Indicator  
  SIC Code  
  SIC Description  
  Telephone Number  
  Top Contact Gender  
  Top Contact Name & Title  
  Website URL  
  Woman Owned Business  
  Year Business Started  
MEP Consumer Data Append Services  (Click to Expand)
      Basic Bundle
  Billing based on successful matches  
  Description Price per Thousand
  Basic Bundle $75 Includes all or any of the below elements
  Input Fee $5 Applied to the number of client supplied records
  Minimum order $500.00
  Element Price per Thousand
  Head of Household Age Included
  Head of Household Education Included
  Head of Household Income Included
  Home Market Value Included
  Homeowner/Renter Included
  Length of Residence Included
  Marital Status Included
  Number of Adults Included
  Occupation Included
  Presence of Children Included
  **Typical match rate for these elements is between 50-75%**
I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA