Variable Data Printing

Highly targeted, relevant direct mail communications have proven time and again to greatly increase the effectiveness of marketing and communications efforts.

Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.

VDP
How is each piece targeted and relevant to the recipient?

You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.

By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.

B2U Marketing® takes VDP to the next level

Combine VDP with personalized microsites (pURLs) and personalized emails with B2U.

Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.959.8365 x2500 to speak with a VDP Direct Marketing specialist.

Prepare your materials for a successful VDP campaign by learning about VDP print production and VDP templates
The Key Components of VDP are The Right Customer, Connecting the Pieces, and the Right Messages.
Please take a moment and review our VDP B2U Terms and Conditions

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