Creating an Effective Direct Mail Piece


While the Direct Mail Crash Course covers the fundamentals of direct mail, this advanced session will help you delve a little deeper into the art of producing a winning direct mail campaign. This webinar focuses on the creation of the mail piece itself. Keith Goodman, a 20-year marketing veteran, will offer tips for design that grabs attention, copy that engages readers and offers that motivate a response.

Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation