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Creating an Effective Direct Mail Piece

 

While the Direct Mail Crash Course covers the fundamentals of direct mail, this advanced session will help you delve a little deeper into the art of producing a winning direct mail campaign. This webinar focuses on the creation of the mail piece itself. Keith Goodman, a 20-year marketing veteran, will offer tips for design that grabs attention, copy that engages readers and offers that motivate a response.

I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics