800.959.8365

Mailing Lists

 

It’s a known marketing fact that 40% of your direct mail campaign depends on a list that will deliver your mail pieces to the mailboxes of your target audience. If you want every campaign to start off on the right foot, you must find the right list. This session will cover:

  • How to select the right list for your business
  • Discerning between House and Prospect Lists
  • Choosing from the many kinds of available lists
  • What is and how to read a “datacard”
  • Managing the inevitability of undeliverable mail
  • Communicating with prospects wanting “off your list”
  • Web-based list rental access
  • Profiling current customers to find your best prospects
I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center