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Mailing Lists

 

It’s a known marketing fact that 40% of your direct mail campaign depends on a list that will deliver your mail pieces to the mailboxes of your target audience. If you want every campaign to start off on the right foot, you must find the right list. This session will cover:

  • How to select the right list for your business
  • Discerning between House and Prospect Lists
  • Choosing from the many kinds of available lists
  • What is and how to read a “datacard”
  • Managing the inevitability of undeliverable mail
  • Communicating with prospects wanting “off your list”
  • Web-based list rental access
  • Profiling current customers to find your best prospects
Modern Postcard’s project submission and tracking tools, staff responsiveness and quality of the final product all exceeded our expectations. And the timeline was significantly shorter than if we had kept the project in-house.
Dilpreet Jammu
CEO, Convergent Communication Technologies