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Mailing Lists

 

It’s a known marketing fact that 40% of your direct mail campaign depends on a list that will deliver your mail pieces to the mailboxes of your target audience. If you want every campaign to start off on the right foot, you must find the right list. This session will cover:

  • How to select the right list for your business
  • Discerning between House and Prospect Lists
  • Choosing from the many kinds of available lists
  • What is and how to read a “datacard”
  • Managing the inevitability of undeliverable mail
  • Communicating with prospects wanting “off your list”
  • Web-based list rental access
  • Profiling current customers to find your best prospects
I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics