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Mailing Lists

 

It’s a known marketing fact that 40% of your direct mail campaign depends on a list that will deliver your mail pieces to the mailboxes of your target audience. If you want every campaign to start off on the right foot, you must find the right list. This session will cover:

  • How to select the right list for your business
  • Discerning between House and Prospect Lists
  • Choosing from the many kinds of available lists
  • What is and how to read a “datacard”
  • Managing the inevitability of undeliverable mail
  • Communicating with prospects wanting “off your list”
  • Web-based list rental access
  • Profiling current customers to find your best prospects
Our postcards look amazing and I always receive outstanding service. It's no wonder that Modern Postcard has become a vital and trusted component of our marketing efforts. Bravo!
Linda Wright
President, Breakfast Serials