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How to Prepare your Images

Be sure you approve of the color, exposure and sharpness of image(s) before you send them in. If you give us a dull, blurry photograph, you will get a dull, blurry postcard.

Please do not submit valued original images and artwork.
Acceptable Image Types

You can submit either color or black and white 35mm, 2 1/4, 4 x 5, or up to 8 x 10 slides (any image submitted that is larger than 8"x 10" will be charged a $35 handling fee), transparencies or photos (all photos should be unmounted). See the following examples:

image

image

image

image

image

Additional Photo, slide, transparency info

Some images will require a signed waiver. These images include: placement of photos on mock-up is unclear, image is not proportional to the postcard (may need cropping or a custom border), bad quality due to low resolution, or image may be out of focus or exposure is too light or too dark. Remember: Do not write on your photos, tape, staple or paper clip them. Tape lines create shadows when scanning, and can cause damage to your images if we try to remove the tape. If you feel you need to indicate something on your images simply photocopy them and write on the photocopies.

To view your slides and transparencies: Use a 5000K light source (found at most photo labs). This allows you to accurately see all colors within your image. Do not hold these up to a regular fluorescent light, the sun, light bulbs or even a window - you will not be able to see the true color or exposure by viewing them with these conditions.

There are some colors that cannot be reproduced on our press. We use a standard 4-color process (cyan, magenta, yellow and black inks). Color examples that will not reproduce well are: Metallics like silver and gold, fluorescents such as bright pink or green, some PMS (Pantone Matching System) colors, plus colors such as Cadmium Red and Royal Blue.

Note: We will reproduce the color from your photos as closely as possible, but cannot guarantee to match exactly due to limitations in the printing process.

Final Check - Avoid the following:
  • Bad Exposure - image is overexposed (too light) or underexposed (too dark).
  • Bad Lighting - when image is too dark or too bright it will affect detail in shadow areas.
  • Color casts - blue and green are very common.
  • Out of focus - image is soft and not sharp.
Additional Info
I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi
Illustrator