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Profile & Append: Take Your Customer Marketing to a Whole New Level

Keith Goodman, VP Corporate Sales & Marketing, Modern Postcard

I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could talk to a few of the people in front and behind him and generate some leads. It struck home for me (which is big because I absolutely hate waiting in line) and I have since landed several customers, as well as my largest customer ever, waiting in line at the Starbucks counter at a tradeshow.

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USPS News: Pricing Changes for 2019 Take Effect January 27

Marc Ortiz, Mailing Operations Manager, Modern Postcard

Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019. We’ve covered the most essential information you need to know about as well as the best ways to get your costs as low as possible.

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Choosing Color in Direct Mail Design: Red Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a dive into the fascinating psychology behind color: red edition.

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Print to Click Part 2 – Direct Mail Ideas to Boost Online Sales

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Last month, we explored industry statistics relating to how direct mail helps drive online purchasing behavior. Now that you’re equipped with knowledge, here’s a collection of ideas you can start implementing right away to improve online response rates through the power of targeted direct mail marketing.

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The Most Interesting Offers in the World!

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

In the kingdom of direct mail, the offer reigns king. Your marketing strategy — whether print, digital, or both — may not always include special offers or promotions, but when it does, look to these creative marketing campaigns for inspiration. For this edition of The Most Interesting Offers in the World!, we’ll take a closer look at what works best for birthday promotions.

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From flyers to mailers to invitations, Modern Postcard produces quality print materials for our museum every time.
Kristin Halley
The Wildlife Experience