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Read through our comprehensive archive of knowledge articles, spanning everything from effective copywriting and standout design to direct mail strategies and ROI insights. Whether you’re a seasoned marketer or just starting out, you’ll find proven tips, best practices, and fresh ideas to elevate your campaigns. For the latest news and trends, be sure to visit our Blog.

• Color in the Marketplace
• More Effective Marketing Copy
• 5 Keys to an Actionable First Line
• 9 Ways to Boost Response/Sales
• Attention-Grabbing Subject Lines and Content
• 4-Step Plan Lifts Results
• 12 Techniques That’ll Turn Good Ads Into Great Ones
• Copy Tweaks That Attract More Qualified Leads
• 25 Questions That’ll Fill Your Copy with Sales-Building Specifics
• The Power of Words: How Each One Signals to Prospects to Pay More or Less
• 5 Must Follow Rules for Writing Better Copy
• Keep Buyers Attention
• Business Cards That Prospects Will Remember, Save And Use Often
• Earn More Loyalty from the 3 Most Common Customers
• 14 Tactics Proven To Pump Up Response
• 4 Ways To Build Confidence
• 3 Critical Messages Today’s Prospects Must Hear Before They’ll Take Action
• How to Use the Right Word to Get the Right Response
• Turn “Old” Customers into “New” Ones
• Getting Prospects to “Experience” What You Offer Boosts Purchase Intent
• Materials That Get Prospects to Take Immediate Action
• Customers Bought Once, But Not Again
• Are Prospects Snoozing on Your Dime?
• Preparing Your Holiday Card Layout
• Direct Mail Continues to be a go-to Strategy for Direct Marketers
• 3 Ways to Make Direct Mail More Effective
• Your Guide to Effective Lead Generation Planning
• Enhance Your Customer List
• 2008 DMNews/Pitney Bowes Direct Mail Survey
• What Do You Test?
• R-E-S-P-E-C-T for the P-O-S-T-C-A-R-D
• Postcards: 5 Other Reasons Why They’re Worth Using
• Consumer Prospecting Lists: 8 Vital Questions
• Nailing the Email-DM Combo
• Executing a Direct Mail Program is as Easy as 1-2-3
• Calculating the Lifetime Value of a Customer
• Beat Postage Increases Through Improved Mail Delivery
• 5 Tips for Better Holiday Marketing
• The Data Experience: Part 3 – Automated List Selection
• The Data Experience: Part 2 – List Types Defined
• The Data Experience: Part 1 – List Companies Defined
• When is an Address Complete?
• That Funny New Barcode
• Find the Best Prospects With the Right List
• Keeping Up with Your Customers
• Mailing at Non-Profit Rates Just Got Easier
• Taking the Guess Work Out of Renting a List
• Direct Mail Optimization
• FREE Address Updates
• The Must Read on Do-Not-Mail for Direct Marketers
• Drop Ship Mail
• Top 10 survival tactics in a tough economy
• 5 Tips to Recession-Proof Global Marketing
• 5 Marketing Strategies to Beat the Downturn
• The Right Connection
• What’s Working for Other Companies?
• Consumers Value Relevant Marketing Messages, Prefer Print
• Successful Branding: Five Key Elements and One Mantra
• 3 Steps to Successfully Working with Designers
• 3 Common Mistakes that Cost Sales
• Marketing for Leads – Are You Asking the Right Questions?
• Database Marketing Strategies for Mailing Deep
• Why Market to Current and Past Clients?
• No. 1 Reason Existing Customers Leave
• Creative Brief: Set Yourself Up for Success
• The Sign Of Something That’s Working
• Making Sure Press Releases Generate Leads and Column Inches
• How Integrated is Your Marketing?
• Make Your Corporate Brochure Work Harder and Sell More
• Boost Revenue by Going After Dormant Buyers
• Focus your direct response marketing for lower costs and higher response