Marketing
Is it Worth Adding Augmented Reality to Your Print Marketing?
Tuesday, February 12, 2019It’s already been established that print marketing is more effective than digital when it comes to attention and recall—but what about a combination of the two?
Until recently, the technology wasn’t able to blend the two worlds of direct marketing and digital together which is why the emergence of AR is so fascinating. Read on for a breakdown of the essential information you need to know.
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The Kids Are Alright: Why Marketers Have Millennials All Wrong
Tuesday, February 12, 2019When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young people who rely heavily on their parents for financial support, are addicted to technology, and don’t pay attention to anything for more than a few seconds.
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Hail to the King: Hierarchy in Direct Mail Design
Tuesday, February 12, 2019Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong.
For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content. Kings should always look their best.
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Not All Lifetime Value is Created Equal: A Lesson in Housefile Management
Tuesday, January 8, 2019Lifetime value is a fairly easy metric to identify within any marketing database and can also be run as a “one off” report at any service bureau if the data is available. The basic premise of LTV is to identify the expected sales that a company should get in return over a period of time after a customer’s initial purchase. Most of the time we look at the 12-month value of a new customer and this time frame can usually be interchangeable with the term LTV.
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Choosing Color in Direct Mail Design: Grayscale Edition
Tuesday, January 8, 2019With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black, gray and white can have a simple yet serious sway not only in print design, but digital too. We’ll explore how they create negative and positive space that can help add visual interest to your messaging and marketing efforts.
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