In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and educating buyers. The advantages of these high-tech formats are many: they can be cheaper, more convenient for both host and attendee, and less time-consuming. Yet there are instances in which in-person events such as “lunch-and-learn” seminars make more sense—when group discussion is important, for example. Your choice to go live or remote will hinge on several factors, including the time needed to present the information, the needs of the customers or prospects you’re targeting, and the physical locations of attendees. Keep in mind these pros and cons when deciding how best to reach your audience.

Clearly by our name, we specialize in modern postcard campaigns. However, centuries before our business and direct mail marketing even existed, the printed postcard left its mark with a fascinating history worth honoring. National Postcard Week (May 6-12) is not likely marked on your calendar, but today, we’re here to tell you all about it and celebrate this early form of communication. PS: we’re also offering you a fun freebie to commemorate the occasion! Learn more near the end of this article.