The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically prepping for 2019 launches, so revenue can stack up nicely at year end. If you didn’t start your holiday marketing plans during late summer, October is the time to act. Schedule your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and keep profits rocking beyond New Year’s Eve.

Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for insights on consumer engagement and data-driven marketing. With nearly 300 pages of graphs, stats and key studies, the Fact Book is designed “to collect, curate and compile only the most essential statistics from across our base of over 1,400+ member brands, recognized industry leaders, and state-of-the data practitioners,” per thedma.org. In order to help businesses of all types keep an eye on recent trends in the direct mail market, Modern Postcard has summarized valuable commentary, expertise and learnings from the 2018 and 2017 editions.