Marketing
The Hidden Costs of DIY Mailing
Tuesday, June 11, 2019» More...
Balancing Priorities: Why Customer Retention Is So Essential
Tuesday, May 14, 2019» More...
The Real Costs Of DIY Printing
Tuesday, May 14, 201990% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.
In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year. And this is just one person for general meetings and information.
So when it comes to printing materials for your marketing, these numbers can skyrocket. One typo, an odd color. Every mistake requires another edit, more time, more ink, and sends another old batch to the recycling bin.
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Print Product Spotlight: How to Make an Impact with Booklets
Tuesday, April 9, 2019» More...
And If You Don’t Know, Now You Know – The Notorious CLV (Customer Lifetime Value)
Tuesday, April 9, 2019How much is a new customer worth to your business?
The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few refute the importance of this number, surprisingly many professionals struggle defining and calculating it. Are you one of them? That’s ok. Let’s break down the lifetime value of a customer, verse by verse.
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