The Hidden Costs of DIY Mailing

Marc Ortiz, Mailing Operations Manager, Modern Postcard

Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies who do their own marketing mailings lay in the deals and discounts they didn’t even know they were entitled to. The postal network is vast and complex, so knowing what all your options are and being able to negotiate better rates is essential to running a successful direct mail campaign.

» More...

Balancing Priorities: Why Customer Retention Is So Essential

Modern Postcard

Studies have shown that over 40% of companies focus on customer acquisition while only 18% focus on retention. If this sounds like your business, the good news is that even the smallest shift can have a huge impact.

» More...

The Real Costs Of DIY Printing

Modern Postcard

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.

In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year. And this is just one person for general meetings and information.

So when it comes to printing materials for your marketing, these numbers can skyrocket. One typo, an odd color. Every mistake requires another edit, more time, more ink, and sends another old batch to the recycling bin.

» More...

Print Product Spotlight: How to Make an Impact with Booklets

The Marketing Team, Modern Postcard

When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet can be an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get started.

» More...

And If You Don’t Know, Now You Know – The Notorious CLV (Customer Lifetime Value)

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

How much is a new customer worth to your business?

The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few refute the importance of this number, surprisingly many professionals struggle defining and calculating it. Are you one of them? That’s ok. Let’s break down the lifetime value of a customer, verse by verse.

» More...

Our organization has been working with Modern Postcard since 1999. Using postcards has helped Photocharity raise over $1.5million, allowing us to get more homeless youths off the streets.
Jeffrey Sitcov
President, Photocharity