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Marketing

Is it Worth Adding Augmented Reality to Your Print Marketing?

Modern Postcard

It’s already been established that print marketing is more effective than digital when it comes to attention and recall—but what about a combination of the two? Until recently, the technology wasn’t able to blend the two worlds of direct marketing and digital together which is why the emergence of AR is so fascinating. Read on for a breakdown of the essential information you need to know.

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The Kids Are Alright: Why Marketers Have Millennials All Wrong

Kevin Brewer, Director of Inside Sales, Modern Postcard

When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young people who rely heavily on their parents for financial support, are addicted to technology, and don’t pay attention to anything for more than a few seconds.

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Hail to the King: Hierarchy in Direct Mail Design

Sven Johnson, Senior Graphic Designer, Modern Postcard

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content. Kings should always look their best.

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Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

Travis Seaton, Vice President of Client Services, CohereOne

Lifetime value is a fairly easy metric to identify within any marketing database and can also be run as a “one off” report at any service bureau if the data is available. The basic premise of LTV is to identify the expected sales that a company should get in return over a period of time after a customer’s initial purchase. Most of the time we look at the 12-month value of a new customer and this time frame can usually be interchangeable with the term LTV.

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Choosing Color in Direct Mail Design: Grayscale Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black, gray and white can have a simple yet serious sway not only in print design, but digital too. We’ll explore how they create negative and positive space that can help add visual interest to your messaging and marketing efforts.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics