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Marketing

Marketing News: Unwrapping This Season’s Buying Trends

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online shopping purists to those who need to see and touch their festive purchases, consumer behavior isn’t one size fits all, and marketers must adapt their strategies to maximize their response rates and ROI. Let’s get cozy and unwrap the latest purchasing developments, plus peek inside how some businesses are handling their seasonal marketing efforts in a modern world.

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Modern’s Last-Chance Print, Mail and Ship Deadlines for Your 2018 Holiday Marketing

Modern Postcard

Once Thanksgiving passes, it feels like the holiday countdown starts rolling along like an out-of-control snowball. And soon, many businesses are in a flurry to get their eleventh-hour marketing promotions prepped and scheduled for launch. If this scenario sounds familiar to you, Modern Postcard has a message of hope. There are still a few remaining options to promote your business during the busy spending season, as long as you move quickly and follow our recommended ideas and production guidelines below.

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&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands

Modern Postcard

For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print sponsor for countless years, but earlier this summer, an important announcement was delivered that created a lot of office buzz and left us curious about the show’s future.

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Prospect Lists for Your Year-End Push: Retailers Need Sales, Nonprofits Need Donations

Jessica Biondo, Marketing Communications Manager, Modern Postcard

For retailers, nonprofits and other business types, sending successful end-of-year retention campaigns to your house list of existing customers is fairly straightforward. However, creating and launching your holiday or year-end acquisition campaigns to a prospect list is an entirely different challenge. While crafting relevant messaging and offers to a new audience is important, priority number one is finding quality prospects with the highest likelihood of become loyal shoppers or lifelong donors.

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Marketing Mad Science: The Power of Print On the Human Mind

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching something with your hands helps you process it and commit it to memory. For marketers, that means consumers better absorb and retain messages in print format versus on-screen advertising.

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Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation