Direct mail drives online purchasing
A natural tendency for marketers is to assume that online purchases are mainly driven by online marketing. What some may not realize is that offline advertising is highly effective in driving customers online to buy. In their recent 2009 Channel Preference Study, e-mail service provider Exact Target found that 76% of Internet users have been directly influenced to buy an item or service thanks to direct mail.Our own experience here at Modern Postcard supports that research. One the most successful ways that our customers use direct mail is to drive customers to their websites. Some of the most popular that we see include:
- Sales announcements
- Free offers
- Downloadable resources
- Webinar events
- New site launches
- Social media sites and contests
By Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.
