Direct Mail Retargeting
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
The 5 Biggest Mistakes of Postcard Design – for Direct Mail Retargeting and Acquisition
Direct Mail isn’t making a comeback – it is ALREADY BACK.Not only did Direct Mail volume jump 28% in 2021, but it’s rising again in 2022 and the forecasters don’t see that changing any time soon. And your brand needs to be a part of it. “Why?”, you...
How to Get Your Brand Message Back in Front of Past Website Visitors – Without Digital Ads
Most online businesses have discovered the eighth wonder of the marketing world – using digital ads to “retarget” past website visitors with your brand message so they return to your site and buy from you… …before they buy from a competitor. And...
Digital Retargeting Is NOT the Best Way to Bring Back Website Visitors After They Leave
Digital Retargeting is NOT the best way to bring back website visitors after they leave. But I understand why you may think that it is. Digital retargeting has the unique ability to focus your ad spend on higher-value prospects that know you and...
What is Direct Mail Retargeting?
Direct mail retargeting is a way to reconnect with your lost website visitors and entice them to come back to revisit what your business has to offer. It’s similar to digital retargeting, but rather than having ads follow website visitors around...
Postcard Retargeting Best Practice #5 – Plan the Layout
We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...
Postcard Retargeting Best Practice #4 – Refine Your Targeting
Postcard Retargeting allows you to create ‘filters’ so you can better target more intentional buyers. There are many lookie-loos visiting your website. Bounce rates average around 40% - 50%, based on industry and type. But generally, not only are...
Postcard Retargeting Best Practice #3 – Use Several Creatives
This might seem too goofy, but thinking of your creative like the number of cats is a good way to remember how to think of using multiple creatives based on your website. It’s one of the top questions asked by customers. Based on your site, having...
Postcard Retargeting Best Practice #2 – Focus on the Last Stages of the Buyer Funnel
Like mastering any marketing channel – every marketer needs to figure out what the channel does well, what its “job” is within the customer journey, and how to best leverage the unique aspects of the channel to make the most opportunity possible....
