Direct Mail Advice and Ideas
How Often Should I Mail?
After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends. Actually, this one is a lot easier since the general answer is, "As often as it's...
Direct Mail 101: The Right Call-to-Action
Every advertisement, unless it is strictly a branding piece, should have some sort of call-to-action (CTA). Even though many marketers are aware of this optimization technique, it can still be overlooked. The disconnect can often be not...
Select All Unread Emails… and Delete
When I get into the office each morning, I pop open my email first. Automatically, I select all unread emails. I scan the list, usually about 15-30 messages, in about 10 seconds or less. If something is work-related or catches my eye, I de-select...
Direct Mail 101: Measuring Results
Measuring the results of your campaigns is a vital practice. It's especially important for printed pieces like direct mail. Sure, your sales people can ask customers how they heard about your business. But, how about tracking the results without...
Letters vs. Postcards: Yes, Age Matters
I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...
Direct Mail & The X Factors
Small business marketers run into a common issue with direct mail. The revenue generated from first-time conversions on a mailer may not deliver a positive return on investment. Discouraging for sure. But, here's the thing. You need to step back...
New USPS Rules for Folded Self-Mailers
In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...
Direct Mail: Creative Dos and Don’ts
When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece. While everyone has their own idea of what's cool, here are a few ideas for what works:Keep your customers in mind....
How to Use Direct Mail to Fill Your Business with Ideal Clients
How do you use Direct Mail Marketing to attract the ideal client for your business? Follow these easy steps to wield your way through a pack of prospects and wind up with a selection of clients you love to work with.Let's be real about this. To...
