Direct Mail Advice and Ideas
Effective Marketing: Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
When Your Customers Move, When Do You Find Out?
When should you use our Mailing Services? The answer is easy: every time you mail. In fact, we provide you with NCOALink® change-of-address processing absolutely free. Our goal is to help you launch successful direct mail campaigns, so why waste...
Modern’s Mailing Services Feels the Need for Speed
In December of 2010, Modern Postcard became the “first in the country” to test a new inkjetting technology in Mailing Services Production. This test was to see if we could improve addressing quality and significantly boost production speed. Well,...
Marketing to Other Businesses? Direct Mail is Proving Effective!
If you market to other businesses, you know that outbound marketing programs are an important part of your mix. Most likely you are using a combination of advertising and lead generation tactics to get the word out and draw interest from your...
Direct Mail on the Rise in 2011
Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011. Spending on direct mail is expected to increase 5.8% in...
List Wednesday – Consumer List Demographics: Drive Time Technology
Did you know that Modern Postcard can develop a mailing list based on the average driving distance in minutes from your store, office or place of business? Drive Time Technology is pretty cool stuff that does not get used as often as it should....
Ask Our Experts – If Only Everyone Reported Their Change of Address
Question: What’s the accuracy of NCOALink®? I still get returns from the Post Office with corrections even when I use that service? Answer: The accuracy is good for people who have reported their change of address (COA) to the Post Office. However,...
Ask our Experts – “Or Current Resident” is a Mixed Bag
Question: What is your opinion on using “Or Current Resident” as part of the mail addressing?? Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also...
Ask our Experts – What is the difference between Single Use and Multi Use lists?
Question: What is the difference between Single Use and Multi Use lists? Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option...
