Direct Mail Advice and Ideas
Direct Mail Gets Emotional
With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...
List Wednesday – How much undeliverable mail can I expect when I mail to a purchased list?
The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you...
5 Benefits of Using Direct Mail Postcards
Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But...
The Household Diary Study: Mail Use & Attitudes 2009 – Advertising Mail
In April 2010, the United States Postal Service released its latest House-hold Diary Study surveyed a representative sample of over 5,360 U.S. households to provide a “comprehensive and continuous description” of the mail sent and received by the...
Why direct mail? People look at it!
As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right....
