Direct Mail Advice and Ideas
The Power of Personalized Direct Mail: Create Campaigns that Resonate
Businesses can’t afford to overlook personalized direct mail marketing. Compared to the fleeting nature of online ads, direct mail offers a tactile, personal experience that truly stands out. By personalizing this communication, brands can foster...
Digital Marketing vs. Direct Mail Marketing Strategy: How to Integrate Both for Maximum Impact
Did you know that you don’t have to choose between digital marketing and direct mail?In the ever-evolving landscape of marketing, the budget and time tug-of-war between offline and digital methods poses a challenge for many businesses. The reach of...
Postcard Marketing 101: Tips and Strategies for Success
Postcard marketing has long been a reliable and effective strategy for reaching potential customers. In a digital age dominated by emails and social media, the tangible and personal nature of postcards remains a powerful and very effective...
The Most Complete Direct Mail Guide Just Released
Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide!Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips, informative details, and...
Direct Mail Fundraising Best Practices
When it comes to Direct Mail fundraising best practices there are a few things every non-profit should keep in mind. Right off the bat we’d like to point out two things: segmentation and personalization.Best Practice #1: Segment Your Donor Audience...
Connecting Digital to Direct Mail for Better Response
In this article we’ll explore why connecting digital to direct mail is something to consider when launching Direct Mail Marketing campaigns.Let’s simply start with how to add digital marketing to Direct Mail. If you are running a Direct Mail...
Direct Mail strategies for the holiday retail marketing season
When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the world’s...
Building Effective Direct Mail Campaigns for Non-Profits
Non-Profits are always looking for more engaging ways to capture attention and response from new donors and existing donors, and creating effective Direct Mail campaigns is a way to do just that. Social Media marketing has been a staple marketing...
HVAC Direct Mail Marketing
Are you looking for HVAC direct mail marketing tips and support to get your business more customers and sales? Then look no further because you’ve come to the right place. The direct mail marketing experts at Modern Postcard can help you get the...
