Direct Mail Advice and Ideas
Modern Postcard’s Direct Mail Crash Course – Sponsored by the USPS®
Our popular Direct Mail Crash Course is a free, half-day seminar for anyone who wants to learn more about direct mail marketing and how this channel can help a business of any size grow and retain its customer base. Presenting this course is Keith...
7 Direct Mail Testing Ideas
Direct mail testing can help you improve the effectiveness of your direct mail campaigns by allowing you to compare different variables to see what works best for your target audience. A direct mail strategy isn’t a “one and done” kind of thing....
How to Use White Space in Your Direct Mail Design
Direct mail is a fantastic way to quickly communicate with prospects and attract new customers to your business. However, due to the constrained space on direct mail, it’s important to only include relevant information and eliminate unnecessary...
How to Start a Conversation With Direct Mail Campaigns
Despite the rise in popularity of digital marketing over the past few years, direct mail marketing campaigns remain a successful sales tool for businesses to stand out from the competition and gain more customers. According to HubSpot, the Direct...
Direct Mail for Retail Marketing: 5 Ways to Drive Foot Traffic
As anyone in retail knows, getting foot traffic in the door is the best way to generate revenue. This, then, should be the target for retail marketing. With the explosion in digital marketing, many people wonder if retail direct mail still works to...
Real Estate Direct Mail Marketing Campaigns
How many times have you received a direct mail piece in your own mailbox from a local real estate agent? We bet it’s been more times than you can remember – and we’re also certain that no matter if you were in the market to buy or sell, you...
Direct Mail and Church Marketing are a Match Made in Heaven
It’s true, direct mail and church marketing are meant to be. In this article we’ll explain some key benefits of using direct mail marketing and how this marketing channel has proven to increase church attendance for our existing clients. Churches...
How Healthcare Marketing Benefits From Direct Mail
Direct mail healthcare marketing is far from dead. In fact, since more healthcare marketing companies are realizing the value of offline marketing, the healthcare direct mail sector is flourishing. Direct mail consistently stands out as a viable...
5 Keys to Insurance Direct Mail Marketing
The key to success in the insurance industry is direct mail marketing. Whether it’s commercial, health, auto, or life insurance, direct mail is the best and most effective way to reach potential clients. Insurance direct mail marketing offers a...
