Direct Mail Advice and Ideas
The 5 Biggest Mistakes of Postcard Design – for Direct Mail Retargeting and Acquisition
Direct Mail isn’t making a comeback – it is ALREADY BACK.Not only did Direct Mail volume jump 28% in 2021, but it’s rising again in 2022 and the forecasters don’t see that changing any time soon. And your brand needs to be a part of it. “Why?”, you...
CBD Marketing Restrictions and Solutions
There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...
Direct Mail Formats
Direct mail is highly flexible and creative with formats. From letters and postcards to brochures, newsletters and custom die cuts, the variety of mail is wide-ranging. In addition to its long shelf-life, direct mail's tangible aspect is unique...
Mailing Lists and the Postal Analytics Program – a Brief Introduction
When deciding on a direct mail campaign, customers often think about the creative aspects first. It’s fun to consider what colors to use, which fonts to experiment with, what the call-to-action may be, etc. But the truth is, none of that matters...
New Movers: How to Tap Into This $170 Billion Market
Peak moving season has arrived. On average more than 40 million people move each year in the United States and it’s estimated that 80% of those moves occur between April and September. New movers represent a worthwhile opportunity for brands to...
Launching an Effective Mailer Starts with a Plan
Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...
Direct Mail Statistics
Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...
Connect Deeper With Customers
We all get emails from organizations we follow and companies we purchase from, and while it’s nice to see there’s an effort from these businesses to connect with us, we’re recommending going the extra mile for your customers by taking outreach to...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
