Direct Mail Advice and Ideas
The Hidden Costs of DIY Mailing
Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies that do their own marketing mailings lie in the deals and discounts to which they didn’t...
How to Create Offers That Inspire Action
The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...
Hail to the King: Hierarchy in Direct Mail Design
Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....
Choosing Color in Direct Mail Design: Grayscale Edition
With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series....
8 Direct Mail Fails and How to Avoid Them
Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the...
The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate...
Truths and Myths of Every Door Direct Mail
For many businesses that rely on Direct Mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail® (EDDM®) for mailings. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM,...
Choosing Color in Direct Mail Design: Purple Edition
While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...
Direct Mail is “On Fleek” with Millennials
“Sorry not sorry” to any online marketing devotees out there. Numerous studies show that direct mail advertising to millennials is extremely effective. Do I hear skepticism? Sure, it seems counterintuitive that a generation who grew up on computers...
