Direct Mail Advice and Ideas
7 Ideas for More B2B Direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...
Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece
We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential...
What mailer gets the best response?
Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a Direct Mail program, second only to the list in influencing the outcome of a...
33 Different Lists You Can Build Within the Consumer List
With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...
How Often Should I Mail?
After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends. Actually, this one is a lot easier since the general answer is, "As often as it's...
Direct Mail 101: The Right Call-to-Action
Every advertisement, unless it is strictly a branding piece, should have some sort of call-to-action (CTA). Even though many marketers are aware of this optimization technique, it can still be overlooked. The disconnect can often be not...
Letters vs. Postcards: Yes, Age Matters
I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...
New USPS Rules for Folded Self-Mailers
In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...
Direct Mail: Creative Dos and Don’ts
When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece. While everyone has their own idea of what's cool, here are a few ideas for what works:Keep your customers in mind....
