Direct Mail Advice and Ideas
Effective Marketing: Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
Ask our Experts – “Or Current Resident” is a Mixed Bag
Question: What is your opinion on using “Or Current Resident” as part of the mail addressing?? Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also...
Ask our Experts – What is the difference between Single Use and Multi Use lists?
Question: What is the difference between Single Use and Multi Use lists? Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option...
Direct Mail Gets Emotional
With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...
List Wednesday – How much undeliverable mail can I expect when I mail to a purchased list?
The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you...
5 Benefits of Using Direct Mail Postcards
Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But...
Why direct mail? People look at it!
As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right....
