Direct Mail Advice and Ideas
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
You Are the Las Vegas Brand
I recently went to Las Vegas on business, and it got me thinking about the brand of Vegas. It is, in the end, extremely personal. Vegas can mean a spa and massage, long days of hanging out by the pool, unmatched debauchery, whatever it is that...
Get Schooled in Direct Mail
This month, we sadly (or gladly) say goodbye to summer days while many students say hello to the new school year. As professionals, September can feel energizing, especially as we gear up for the holiday marketing season. Major retailers have their...
The 12 To-Dos of Direct Mail Design
Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm...
7 Ideas for More B2B Direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...
Marketers of All Sizes Can Save Big with Co-Mail
Co-mail is a smart mailing solution that has been around for decades – and has mainly been used by marketers from large corporations boasting significant mail volumes. With co-mail, these large mailings were the only way companies could participate...
Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece
We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential...
Postcards, Self-Mailers or Letters – What Gets The Best Response? An Age-Old Question With a Younger-Age Answer!
Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a Direct Mail program, second only to the list in influencing the outcome of a...
33 Different Lists You Can Build Within the Consumer List
With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...
