Direct Marketing Advice and Ideas
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Print + Digital Technologies = Postcard Retargeting
Print + Digital Technologies = Postcard Retargeting FREE webinars hosted by industry expert, Christopher Foster, VP of New Business at Modern Postcard. Open Q&A session included. Most people visit a website of a brand to...
Balancing Priorities: Why Customer Retention Is So Essential
When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple...
And If You Don’t Know, Now You Know – The Notorious CLV (Customer Lifetime Value)
How much is a new customer worth to your business? The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few...
Profitable Headlines: How to Hook Your Customers From the Start
The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...
How to Create Offers That Inspire Action
The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...
The Kids Are Alright: Why Marketers Have Millennials All Wrong
When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young...
Is it Worth Adding Augmented Reality to Your Print Marketing?
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game
The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s...
