Modern Marketing Blog, Direct Marketing Articles

CBD Marketing Restrictions and Solutions

There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...

Customer Success Story – Meridian Trust Federal Credit Union

If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure our direct marketing services truly help...

Setting and Achieving Goals for Your Retargeting Campaign

You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes: Marketers who set goals are 376% more...

Pairing Print Media With Other Channels

Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...

Introducing the Direct Mail 101 Webinar

Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...