Direct Marketing Advice and Ideas
5 Summer Print Promotions to Spark New Business
As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....
Cracking the Code: How Direct Marketing and Escape Room Adventures Relate
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear...
Print to Click Part 1 – How Direct Mail Drives Prospects Online
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail...
![[PDF Guide] 10 Essentials for Effective Postcard Design](https://www.modernpostcard.com/wp-content/uploads/blog/2016/featured-10-essentials-for-effective-postcard-design.jpg)
[PDF Guide] 10 Essentials for Effective Postcard Design
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In...
They Say It’s Your Birthday
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on...
How to Set Yourself Up For a Successful Test
It's no secret that testing is an important practice to create a better product, message or process, but many small businesses opt to skip this lucrative step. There are some legitimate reasons as to why this occurs as it could be due to the extra...
33 Different Lists You Can Build Within the Consumer List
With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...
4 Vital Components of Experience Marketing for Trade Shows
Are you gearing up for a year of trade shows? Then you need a cohesive, experience marketing strategy. Whether you'll be seeing overlapping prospects or completely compartmentalized audiences, now is the right time to lock down your strategy. Here...
Your Ad Campaign. Does It Have Legs?
Coming up with an idea for an advertising campaign is no easy feat. You have to take into consideration your objectives, your competition, the marketplace, your target audience – the list goes on. You have to weave humor (or lack of) together with...
