Direct Marketing Advice and Ideas

Coming up with an idea for an advertising campaign is no easy feat. You have to take into consideration your objectives, your competition, the marketplace, your target audience – the list goes on. You have to weave humor (or lack of) together with...

When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it — is that really what they want to know? Are they really interested in exactly what you...

By now, everyone running a marketing campaign or promotion has probably thought about A/B testing certain elements. However, I bet that a large majority of them have not actually done it. The disconnect is actually pretty straightforward — it's...

Savvy independent business people understand the power of referral marketing. In fact, many independent businesses - such as financial services professionals, interior designers, caterers, or personal trainers - grow their business exclusively...

You've done your homework. You've created compelling, accurate, and relevant product positioning for your new product. You've taken a close look at the competition and evaluated your product's position in the market. You know what makes you...

Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they...