Direct Marketing Advice and Ideas

If you’re not reaching out to the Hispanic market, you’re missing out on a ton of new customers! In fact, this audience could be vital to your business. According to research by Hispanic Business, Inc., it’s the largest ethnic minority in the U.S....

Mailing lists targeting specific ethnic groups have been around for the past 20-30 years. However, the major issue with the ethnic lists of old were just that – they were old and the logic used to categorize households by ethnicity relied heavily,...

Savvy independent business people understand the power of referral marketing. In fact, many independent businesses - such as financial services professionals, interior designers, caterers, or personal trainers - grow their business exclusively...

You've done your homework. You've created compelling, accurate, and relevant product positioning for your new product. You've taken a close look at the competition and evaluated your product's position in the market. You know what makes you...

As the head writer here at Modern, I wear a lot of hats. Website writing. Multiple direct mail campaigns. Print ads. Email promotions. Blog content. Collateral materials. You get the picture. Needless to say, I have to come up with a lot of words...

Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they...

Our List & Data Solutions Manager gets a lot of questions about mailing list types, targeting by geography, figuring out demographic selects and so much more. His favorite question? Why have you been doing this for over 11 years? His answer is...

Question: Should I offer something for “free”? Answer: The free or trial offer is one of the best things you can do if your product or service will support it. In my presentations, I always ask my audience to name two Fortune 500 companies that...

It's always a good idea to celebrate your customers. After all, without them you would not be in business. And, the holidays are the perfect time to acknowledge and thank your company's most lucrative resources. If you haven't done so already, you...